Social media is one of the most popular marketing methods of recent times. Increases in the number of social media users, social media usage times, and video watching times show that social media usage is increasing day by day.
Many businesses, especially those who want to benefit from the increase in the use of social media, use social media platforms such as Facebook, Instagram, Twitter, and Youtube in their digital marketing studies, and businesses using these platforms pursue specific goals.
- Compete easily with your competitors
- Increasing brand awareness
- Reaching their target audience
- Promote products, services, and campaigns
- Increasing customer satisfaction
Businesses with such goals are turning to social media marketing. However, the trends that businesses should use while doing social media marketing are changing day by day.
Stories Feature Will Gain Importance for Businesses
The stories feature that came into our lives with Snapchat, Instagram, Facebook, Twitter, etc. It has also started to be used in social media platforms and messaging programs.
Although many people were biased toward the stories featured in the early periods, it is known that the stories feature on social media platforms are used by millions of people today. In particular, the stories feature, in which Instagram has invested heavily, enables brands to benefit from many advantageous situations and features.
E-commerce companies that share stories have the opportunity to promote their products, services, and campaigns more effectively. Businesses can organize satisfaction surveys to get feedback from their customers more easily thanks to the stories feature. In addition, e-commerce companies can more easily configure the shares that they can visit their sites thanks to this feature.
The stories feature, which is still not used by most brands, provides great advantages to businesses. If you want to develop a good social media strategy and attract visitors to your site, you can use this feature on many social media platforms.
Increasing Interest in Video Content
Another trend among social media trends that we will share with you is video content. Especially considering the effect of the Covid-19 pandemic, it was seen that many people who could not find a way to do in the first period turned to video content. Watching video content that attracted people’s attention during the first quarantine processes, on the other hand, increased the time of watching video content.
When the social media news published recently has been examined, it has been seen that the interest in video content, which has increased with the effect of Covid-19, is increasing day by day. Millions of social media users watch video content every day to learn something new and improve themselves.
Video content, which is among the social media trends of 2022, is also among the essential content types, especially for e-commerce companies. E-commerce companies make product, service, and campaign promotions more easily thanks to video content. In addition, brands also create informative videos for people who are in their target audience and want to watch video content. Thus, businesses can reach their potential customers easily and increase their brand awareness.
You can also produce video content to share on your business’s social media accounts and benefit from many advantages.
Insta Shop Usage Will Increase
Insta Shop, one of the features that Instagram has introduced to the market recently, has been used by many people and businesses since its launch. Thanks to the Insta Shop feature, e-commerce companies had the opportunity to diversify their Instagram shares more easily.
Thanks to this feature, brands make it easier for their followers to visit e-commerce sites directly. Thanks to product sharing, businesses attract more visitors to e-commerce sites through Instagram and have the opportunity to increase their sales. The interest in Insta Shop, which is used by many e-commerce companies, is increasing day by day.
Social media experts say that in 2022, the interest in Insta Shop will increase more and this feature will be used by many e-commerce companies. If you are a business that sells products on the internet with e-commerce, you can use the Insta Shop feature and increase your sales.
Affiliate Marketing Will Become Widespread
Affiliate Marketing, as you all know, is one of the digital marketing methods that has just begun to be established in our country. People working with this marketing method both earn from their sales and increase their income by receiving premiums from the brands they work with.
Especially e-commerce companies that generate income from Affiliate Marketing activities with Influencers and Bloggers have started to use this system more. This system, which has just started to become widespread in our country, seems to be a marketing method that will leave its mark in 2022.
Social media experts recommend e-commerce companies that do not do Affiliate Marketing for their businesses to sell with this marketing method. If you are a business that sells products on the internet with e-commerce, you can benefit from the Affiliate Marketing system and increase your sales.
You Can Increase Your Sales With Ticimax
You can also sell online by using Ticimax e-commerce infrastructures, which enable companies selling products and services on the internet to establish e-commerce sites with e-commerce. Thanks to the features and modules included in Ticimax e-commerce infrastructures, you can do many studies to increase your sales on your e-commerce site and increase your income.